Monday, June 25, 2007

Rocky Mountain Sports

To read the Rocky Mountain Sports articles/blog entries written by editor Rebecca Heaton:
http://www.rockymountainsports.com/article/?Guid=42e9fddb-dc73-4d71-982d-0f96a6b8b7c5
http://www.rockymountainsports.com/article/?Guid=b5e216c3-fae7-4839-b0d8-d59b24c0e560

Note from Paradox Sports and some links

Thank you! Measuring success can be difficult when you are posed with challenges that you have never dealt with and the bar has not yet been established. This past weekend far exceeded the expectations that Paradox Sports had set. Facilitating, witnessing, and experiencing the connections between the able-bodied and the disabled, the connections between the disabled, and the array of emotions was powerful and appreciated.

To sum up the weekend we are providing you a little recap and some links:

http://www.climbing.com/ (Craig gets front page)

http://www.climbing.com/photo-video/gallery/heraeldo07/

http://www.climbing.com/news/press/iraqvetsclimb4life/

www.paradoxsports.org

www.herafoundation.org

One participant flew in from Salt Lake City and seven others were from the Denver/Boulder area. The participants included two severely wounded active soldiers, and six civilians. Their injuries ranged from above and below the knee amputees, a T-5 paraplegic, and one with one arm. Their previous climbing histories ranged and during the weekend all climbed multiple routes in El Dorado Canyon. The normalcy of people trading legs, sharing beta on prosthetics, and prosthetics strewn about was amusing. Awareness was raised, expectations were raised, spirits were raised, and the bar was definitely set.

The weekend would never have happened without the hundreds of hours of volunteer support, the monetary support, and the emotional support from each of you. Thank you and enjoy the pics, contact all of us at Paradox Sports, and keep the buzz and momentum going about Paradox Sports.

Recap

I'll compile the final contact list in an excel file by the end of next week for next year's pr/marketing folks. In the meantime, here's some additional press that we got for the event. Thanks so much for your help, Carolyn!

The Outdoor pages of the Denver Post sports section had a short article about Climb4Life on June 12th. There was also a note in their Outdoor Calendar about that.

The Boulder Women's Magazine mentioned us on the cover of their mag, and HERA got a small feature in the June 2007 issue, which came out this week!

Fox 31 gave the HERA event a mention and is putting us on their board.

HERA was on the online calendars for: KGNU, KBCO, KVNU, KRFC, KTLK and WNWC

KGNU had a HERA public service announcement

Tuesday, June 12, 2007

Elephant Interview with Tonya Riggs and Eden Ellman

To check out the Elephant interview with Tonya Riggs and Eden Ellman, click on this link: http://www.brightcove.com/title.jsp?title=979465212

Disabled Iraq Vets Climb For Life

FOR IMMEDIATE RELEASE
May 30, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Disabled Iraq Vets Climb For Life

(Boulder/Denver, CO)
June 12, 2007, Disabled Veterans From Iraq and Afghanistan To Participate In June 15th-17th, Climb4Life Ovarian Cancer Fund Raising Event, to be held in Boulder/Denver

Disabled veterans from both Afghanistan and Iraq will be participating in the Front Range’s first HERA Foundation Climb4Life event this summer. The vets connected with HERA, a nonprofit that raises awareness and funds for ovarian cancer, through Paradox Sports, an organization that seeks to “minimize the barrier between the disabled and able bodied that inspires all individuals to transcend perceived physical or mental limitations.”

According to Reid Olmstead, Director of Outreach and Communications for Paradox, the goal of bringing disabled vets to this event is to foster a mutual sense of inspiration between vets, cancer survivors, and other participants and also to breed more involvement and awareness for both these causes.

“So few disabled, vets or not vets, are provided opportunities like this,” explains Olmstead. “We are hoping to develop our participants as climbers, but also further their respective recoveries from their injuries and have them begin to participate in communities such as climbing, which will again support their recoveries and hopefully allow them to network and begin to or continue to lead full lives.”

As with cancer survivors, disabled vets often don’t realize that they can still lead full and active lives. Malcolm Daly, the owner of Great Trango Holdings and an amputee, will be teaching the group of vets how to climb this weekend.

“What we're trying to do with the disabled vets is pretty simple,” says Daly, who is also active with Paradox Sports. “We want to first provide them with the vision to see that they can do whatever it is that they want to do, regardless of their disability; Second, we want to provide them with, or connect them to, the resources they need for the adaptive technologies to accomplish their vision.”

Pete Davis, Paradox’s Program Director, reiterates that losing a limb doesn’t mean the sporting life has to end. Chad Jukes, one of this weekend’s participants, had his foot amputated after his vehicle hit a roadside bomb in Iraq. He asked the folks at Paradox if they thought he would still be able to pursue his passion for rock climbing.

“We promptly reassured him that it was going to be very possible for him to climb with a modified prosthetic,” explains Davis, adding that he hopes Jukes “can come away from the event with a deeper interest in climbing mainly due to the camaraderie of the climbing community, especially members of the climbing community that have suffered from similar injuries or are courageous and miraculous survivors of cancer.”

Most of the vets involved in this summer’s event expressed an interest in climbing. A few already have experience, and some have none. Regardless, says Olmstead, all are looking for the opportunity to “push themselves, both mentally and physically, on a platform that is supportive. It is really difficult to put into words the emotions and experiences that surround events like this.”

The HERA event will take place this Friday, June 15th through the morning of June 17th. To talk with the veterans involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755. To read more about Paradox Sports, please visit the website: www.paradoxsports.org.
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

###

Wednesday, June 6, 2007

Elephant Magazine to Interview Eden and Lizzy Thursday, June 6, at 7:15 at the Trident

Summertime & the backyard is talky.
It’s not TV. It’s ele:vision. Weekly videos at iamelephant.com
elephant’s
summerlong backyard
Talk Show
Every Thursday this Summer
Behind the Trident Café & Booksellers

This Thursday, June 7 @ 7:15pm

On The Trident’s backyard patio
940 Pearl St, Boulder. Come, sit, stay, laugh, cry—then go get dinner and drinks, then brush your teeth, then go to bed.

elephant editor Waylon H. Lewis
{in conversation with the amazing, the incredible…}
Eden Ellmen & Lizzy Scully
Of Girl’s Education International and HERA
Educating Young Women around the World &
Climbing for Cancer
{also}
Alyson Duffey of Thorne Ecological Institute
Enlightening Young Folk with Hands-on Environmental Education
With cello courtesy
Heather Truesdall

This is a live taping. To watch videos: iamelephant.com

Monday, June 4, 2007

Summary of Press/Media Stuff

1. An interview with Elephant Magazine this Thursday, June 6th (time to be determined, but it will be taped outside the Trident in Boulder). Will be posted on site and on YouTube, but also potentially in magazine, depending on how it goes.
2. An article written by Zak Brown in the Boulder Daily Camera for later this week or next week (not sure when it will be published)
3. Articles on www.55-alive.com and also EzineArticles.com about Sean, written by Lizzy
4. An article to be published later this year in Alternative Medicine magazine, written by Pamela Emanoil
5. Press releases on Climbing.com (Climbing mag) as well as an article summary with photos to be published after the event
6. Press releases posted on RockClimbing.com
7. Four press releases posted via PRWeb.com
8. Press releases posted on MountainProject.com
9. I have posted the event on the Rocky Mountain News and Denver Post events calendars.

We're still hoping to get an article published in one of the following three papers: Rocky Mountain News, The Denver Post, or the Westword (Jesse & the CAMP folks are working on follow up calls to these papers)

We apparently are going to have something written in Boulder Women's Magazine, but I haven't heard the details on this yet.

I've submitted our event to the Boulder Chamber of Commerce, and am waiting to hear back from them

The Boulder Daily Camera website is down, but I will post the event on its calendar of events tomorrow (June 7th).

I am probably not actually going to write a release on the vets because they haven't written me back yet and I don't have time to follow up with phone calls. If they write me back, I'll write one up and have Jesse and/or Ken and Carolyn send them out.

I haven't heard yet about the event being posted on the radio, but we'll probably get an update on that this Wednesday from Carolyn.

I think that is all.

Five-Year-Old Raises $1,200 For Upcoming Ovarian Cancer Fundraising Event

FOR IMMEDIATE RELEASE
May 30, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Five-Year-Old Raises $1,200 For Upcoming Ovarian Cancer Fundraising Event

(Boulder/Denver, CO)
May 30, 2007, Addi Srednick has already raised $1,200 for ovarian cancer, but is only one of a number of kids participating in this summer’s Climb4Life ovarian cancer fundraising event.
Five-year-old Addi Srednick, one of numerous children volunteering at and raising money for the HERA Foundation at this summer’s Front Range-based Climb4Life event, has already raised her goal of $1,200. She and other young rock climbers, such as Amanda Woods, are excited to give back to a worthy cause.
According to Addi, she’s really “happy” to be able to raise this much money because “my gramma GeeGee died [of cancer] and Deb Lavender [too]. I want to help out so people can get better.”
Sixteen-year-old Amanda will also be raising money for HERA, primarily through her involvement with the Evolve (climbing shoes) Team, which is encouraging its members make donations through the HERA website.

“I want to raise awareness mainly so that people can know that this is a disease affecting hundreds of people everywhere, and to see if I can get some people involved,” says Amanda, whose grandfather has cancer.

“Its hard to imagine that out of all the things people work to prevent from happening to them like safety harnesses in climbing, and seatbelts in cars, that out of everything that can happen to a person, people get cancer and can't do a thing about it,” Amanda adds.

For both Amanda and Addi, this event will give them a chance to make a difference, but they are also expecting to have a great time climbing.

“I'm extremely glad that HERA has decided to use the climbing community to represent their cause,” says Amanda, who is looking forward to getting in as much climbing as possible.

And, adds Addi, “Its a chance to climb and raise money for a good cause, too.”

HERA is still accepting registrations for participants for this summer’s Climb4Life event, to be held June 15-17. To register, please visit: www.climb4lifeco.kintera.org. To talk with the athletes involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will put you in contact with Wirtz or Burhardt.
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

###

HERA Climb4Life Boulder/Denver to be a Zero-Waste Event

FOR IMMEDIATE RELEASE
May 30, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Upcoming Climb4Life To Be a Zero Waste Event

(Boulder/Denver, CO)
May 30, 2007 Eco-Cycle’s Zero Waste Event Kit will be used at this summer’s June 15-17th, HERA Sponsored Climb4Life, to be held in Boulder/Denver.
“I have thought the HERA Climb4Life should be a zero waste event from the beginning,” says volunteer Lisa Carmichael, who spearheaded the zero waste efforts after volunteering at Eco-Cycle. Eco-Cycles Zero Waste Event Kit provides everything one needs to make an event zero waste.
“We can place our order online, choosing the number and types of materials we need, and pick up our materials at Eco-Cycle's CHaRM,” adds Carmichael. “We deliver our compostable materials back to the CHaRM and recycle our recyclables at the curb or the nearest drop-off center.”
The kit includes: tableware made from plant starches instead of plastic, such as plates, utensils, cups, napkins, etc; a cardboard compost collection box for collecting compostable tableware and food waste; a compostable liner bag for the cardboard compostables collection container; guidelines to post on our household compost bin and recyclables bin; and Table signs for tables or other appropriate areas, letting guests know how to participate in a Zero Waste event.

“The city of Boulder has adopted the Zero Waste Resolution,” says Carmichael. “I feel it is very important that everyone support Zero Waste whenever it is possible. It is great the Eco-cycle is providing us with the ability to accomplish this.”

HERA is still accepting registrations for participants for this summer’s Climb4Life event, to be held June 15-17. To register, please visit: www.climb4lifeco.kintera.org. To talk with the athletes involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will put you in contact with Wirtz or Burhardt.
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

###

Wednesday, May 23, 2007

New Press Release: Local Pro Climbers to Lead Clinics at Upcoming Climb4Life Event

Local Pro Climbers to Lead Clinics at Upcoming Climb4Life Event

(Boulder/Denver, CO)
May 15, 2007. North Face athlete Heidi Wirtz and Trango athlete and AMGA guide Majka Burhardt support ovarian cancer through volunteer works with the HERA Foundation

Local professional climber, Heidi Wirtz, has scaled massive rock walls in India, Canada, and the United States, set women's speed records on multi-day climbs in the Yosemite Valley, and regularly tackles risky, finger-tweaking cracks all over Colorado and beyond. Yet, she says, although climbing is fun and challenging, it just doesn’t fulfill all her needs, one of which is to give back to the world community.

“I like the fact that I can now do something useful with my climbing experiences,” says Wirtz. “I am doing something that really helps people.”

Majka Burhardt, one of the first women to be certified by the American Mountain Guides Association, has climbed and guided throughout North America, made high-altitude ascents in Bolivia and Ecuador, and most recently led a team of three other women to establish new routes on sandstone spires in northern Ethiopia. Burhardt agrees that giving back is an important component of her climbing life.

“I believe this is an important event for the community and for women,” explains Burhardt. “As a climbing guide, the opportunity to share what I love with others who are inspired by the sport is what motivates me in my work. With HERA, I get to contribute to an event that inspires me and others, which makes it hard to pass up.”
On June 15-17, Wirtz and Burhardt, along with a host of other accomplished climbers, will contribute their skills, knowledge, and tenacity to yet another major challenge: the fight against ovarian cancer. By volunteering to lead clinics, give slideshows, and guide climbs as part of the first HERA Climb4Life event to be held on the Front Range, these expert climbers will instruct and motivate climbers of all abilities, whose $50 fees for participating will support ovarian cancer research and awareness-raising activities.

“By climbing together, I get to help participants reach a goal, and they enable me to see the world a little bigger,” says Burhardt, who will take a group of survivors up the Flatirons on the 16th.
Plus, Wirtz adds, “It’s a great opportunity to hang out with amazingly rad women. It is so fun to work with the women that come to the events, they are always so excited and full of energy.”

Both climbers have supported past efforts to raise funds and awareness to fight cancers specific to women, and although they have been the guides and instructors at these events, they also learn through their participation. As a member of a team of young female climbers untouched by cancer climbing alongside a team of cancer survivors in the 1998 Climb Against the Odds ascent of Denali to raise awareness about breast cancer, Burhardt came to realize, and now encourages others to know that “it's never too early to start paying attention.”
HERA is still accepting registrations for participants for this summer’s Climb4Life event, to be held June 15-17. To register, please visit: www.climb4lifeco.kintera.org. To talk with the athletes involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will put you in contact with Wirtz or Burhardt.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

More PR news for the Boulder HERA event

Alternative Medicine magazine will most likely have an editor attend the event. Pamela Emanoil, senior editor, plans on promoting HERA in one of the magazine's fall issues.

MountainProject.com is posting our press releases.

Climbing magazine has posted the press releases here: www.climbing.com/news/press/
They will also publish photos and a recap of the event after the event.

Wednesday, April 25, 2007

The American Alpine Club Colorado Rockies Chapter notifies members of HERA event

Greg Sievers has notified all the AAC CRC members on his email list of the HERA event this summer.

Colorado Mountain Club Email includes HERA event notice

EVENTS FOR CMC MEMBERS AND THEIR FRIENDS

Hang Out with a Hippie Meet Skip Yowell, co-founder of JanSport, at 6:00 p.m. on Thursday night May 3rd in the American Mountaineering Center. Skip will share a slideshow of his many adventures, expeditions, and the people that made JanSport a beloved brand all over the world. He’ll also be discussing his new book, The Hippie Guide to Climbing the Corporate Ladder & Other Mountains, celebrating the 40th anniversary of JanSport. Read more here.

WILD PLANT SCHOOL Foothills life Zone Thursday & Saturdays, May 3, 5, and 12: learn to key out 30-40 species of native and naturalized plants at Mt Falcon Park. Read more and register here.

Staying found with your GPS Saturday, May 5: includes discussion of latitude and longitude and UTM coordinates, how to set up your instrument, the importance of map datums, finding your position and plotting it on the map, how to enter waypoints and plan routes and a brief introduction of geocaching. Read more and register here.

HERA CLIMB4LIFE comes to Boulder June 15-17.

Colorado Mountain School guides and local professional climbers donate time to lead climbers at various climbing areas around Boulder during this ovarian cancer fundraiser. Read more here.

Join us for the launch of Charles Houston's biography Brotherhood of the Rope, at the AMC on May 24th 7-9 p.m. Both the author Bernadette McDonald and Charlie Houston will be present to talk about the book. We'll also view historical film footage of the epic American attempt of K2 in 1953, and the resulting rescue that remains one of mountaineering's most harrowing stories. Read more here.




© 2007 The Colorado Mountain Club. All rights reserved.
710 10th Street, #200 | Golden, Colorado, 80401 | (303) 279-3080

Unsubscribe cas_k1@comcast.net

Monday, April 23, 2007

Elephant Magazine

Elephant Magazine will be doing an interview with Sean Patrick and Eden Ellman’s work with The HERA Foundation for their weekly ele:vision interviews. These are posted weekly on the Elephant Website and on YouTube. The interviews are filmed each Thursday evening—as soon as it’s warm enough they’ll be doing them at The Trident Café’s backyard patio, and they are also planning special, Saturday ele:visions filmed at the band shell by the Famer’s Market. The best and most powerful interviews are transcribed and printed in the magazine. We are working on a date; it will be just before the Climb4Life event this summer in Boulder.

Press Releases on Rockclimbing.com

The following press releases are on Rockclimbing.com:
http://www.rockclimbing.com/News/Other_News/Free_Learn_to_Climb_Clinics_630.html
http://www.rockclimbing.com/News/Other_News/HERA_Climb4Life_comes_to_Boulder_Colorado_for_the_first_time_in_June_631.html

Sunday, April 15, 2007

Article on Sean Patrick and The HERA Foundation

You can read an article about Sean Patrick and The HERA Foundation at www.55-alive.com. (Here's the link: http://www.55-alive.com/HealthandWellness.php?artID=6512)

Press Release: Free Clinics Prepare Climbers for Boulder/Denver HERA Climb4Life Event

April 16, 2007

Media Contact:
Lizzy Scully
lizzy@girlsed.org
703-887-9755

Background: www.herafoundation.org
Photos available.

Free Learn to Climb Clinics to be Held in Conjunction with June Boulder/Denver HERA Climb4Life event
REI Denver and the Boulder Rock Club to host free climbing clinics before this summer’s HERA Climb4Life ovarian cancer fundraising event.

Boulder (CO) For those who have always wanted to learn to rock climb, REI and the Boulder Rock Club are offering a series of learn to climb clinics. The clinics are free and are part of the HERA Ovarian Cancer Climb4Life event, which will be held for the first time on the Front Range this summer.

The pre-event clinics at the REI Flagship Store in Denver will be held Tuesday, May 15th, from 6-8 p.m. and Monday, June 4th, from 6-8 p.m. The Boulder Rock Club will host events May 21st, from 6-8 p.m. and June 11th, from 6-8 p.m. To register for the climbing clinics you must be a registered participant of the Climb4Life event in Boulder/Denver. Registration is $50. The clinics are designed to get Climb4Life participants ready to go outside on Saturday, June 16th, with guides from the Colorado Mountain School. These classes will teach beginners everything they need to know, from how climbing shoes should fit to how to belay and climb.

For more information on the HERA Climb4Life event or the free clinics, please visit the HERA Foundation website, www.climb4lifeco.kintera.org, contact Eden Ellman at the Boulder Rock Club at eellman@totalclimbing.com, or contact the Denver REI store directly at 303-756-3100.

In addition to the free clinics, the HERA Climb4Life event will also feature outdoor and indoor events at climbing destinations in and around Boulder, including the famous crags of Boulder and Eldorado canyons. Expert guides from Colorado Mountain School as well as a bevy of professional climbers from around the country, including Boulder locals Heidi Wirtz and Bobbi Bensman, will donate their time to lead climbers of all ability levels as they climb to raise funds for ovarian cancer research. Gear will be provided and participants can register at www.climb4lifeco.kintera.org. The event is open to women, men and children of all ages, and no climbing experience is necessary. Cost for participants is $50 with a $500 minimum to be in the raffle. The Climb4Life event also includes a raffle, Hang Time party, yoga, massage, and plenty of great food. Participation is limited, so register now.

The HERA Climb4Life Boulder/Denver volunteer team is also still looking for both climbers and non-climbers who are interested in working various aspects of the event, from belaying to hanging out at the reservation table. For more information, please visit the site, www.climb4lifeco.kintera.org.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

###

Press Release: Local Front Range Businesses Involved with HERA Climb4Life event

April 10, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Local Businesses Go Above and Beyond in Support of Ovarian Cancer Fundraising

(Boulder/Denver, CO)

April 10, 2007, Local companies CAMP-USA and Great Trango Holdings develop products to raise awareness for the HERA Foundation, a Carbondale-based nonprofit that raises money and awareness for ovarian cancer research, and volunteer at Front Range’s first summer Climb4Life event.


With thousands of women affected by ovarian cancer every year, the owners and employees of local climbing/mountaineering product companies CAMP-USA and Great Trango Holdings, became convinced that they could use their connections, prominence within the climbing community, and even their products to further raise awareness and funds for the HERA Foundation.

“Once we were in the know about the HERA Foundation, the rest was history,” says Jesse Mattner, CAMP USA's brand manager. “HERA is a cause worth supporting, and we are inspired to do all we can to help.” Help this year came in the form of helmets and harnesses in HERA’s signature color, teal. Designed specifically to raise awareness for the organization, a portion of funds from sales will go to the foundation.

CAMP has been a Seven Summits sponsor for the Foundation for four years, and are credited with bringing HERA’s popular Climb4Life event to Front Range this summer, June 15-17. As the primary sponsors of Boulder and Denver’s first event, they are involved on various levels, from donating money to volunteering for the planning of the event and the actual event.

Malcolm Daly, owner of Great Trango Holdings, which manufactures climbing equipment through Trango and PMI Dynamic and clothing through Stonewear Designs, also decided to contribute to the HERA Foundation because he was moved by the work founder and ovarian cancer survivor Sean Patrick has done raising awareness and funds within the climbing community.

“In honor of the HERA Foundation, PMI and Trango decided to create the Dry Spire climbing rope,” says Daly. Custom-made, this 10.2, 60-meter rope incorporates the HERA colors. “It’s a great rope, and it will attract a lot of attention at the crags,” adds Daly. “That attention translates directly to raised awareness for ovarian cancer.” The rope will be made available to participants of this summer’s Climb4Life event in Boulder for cost, shipping and handling. A portion of the proceeds for the rope as well as proceeds from a teal-colored tank top made by Stonewear Designs will be donated to the HERA Foundation. Daly also plans on attending the event as one of the numerous well-known climbers who instruct beginners during the climbing part of the event.

“I’m really looking forward to this summer’s Climb4Life event,” says Daly. “Not only will I be using my skills to give to a worthy cause, but these events are a huge amount of fun and inspirational for both volunteers and participants.”

As Mattner explains, “As healthy, young individuals, we cannot imagine what suffering from ovarian cancer is like. But the passion with which the survivors we have met through HERA live their lives is one of the most motivating things I have ever seen or been a part of.”

HERA is still accepting registrations for both participants and volunteers for this summer’s Climb4Life event, to be held June 15-17. To register as a participant or as a volunteer, please visit: www.climb4lifeco.kintera.org. To talk with the business involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will connect you with GTHI or CAMP-USA.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

###

Press Release: Local Cancer Survivor Active with Front Range HERA Climb4Life Event

FOR IMMEDIATE RELEASE
April 10, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Local Ovarian Cancer Survivor Beats the Odds and Fights for a Cause

(Boulder/Denver, CO)

April 10, 2007, Ovarian cancer survivor and rock climber Eden Ellman gets her employer and friends at the Boulder Rock Club involved with the Front Range’s first HERA Foundation Climb4Life event, a fun, climbing focused event that raises money and awareness for ovarian cancer. To be held June 15-17.

Ellman confronted a diagnosis of ovarian cancer four years ago and beat the odds by crushing it with surgery and intensive chemotherapy. In order to deal with the terrifying daily stress of the disease, including feelings of imminent death, she reached out to other cancer survivors. What she found changed her life. Through a climber friend, Ellman connected with the HERA Foundation and founder Sean Patrick, another ovarian cancer survivor. Patrick convinced her of the importance of raising awareness for this particular, more obscure kind of cancer.

“Ovarian cancer is now where breast cancer was 20 years ago,” Ellman says, quoting from a conversation she had with Patrick. “HERA not only is working to raise money, but also to raise awareness so that women are alerted to early symptoms and therefore to early diagnosis and treatment, which directly correlates to survival rates.”

Knowing this, it was easy for Ellman to spearhead efforts through the Boulder Rock Club to recruit volunteers, set up the relaxation room (massage and yoga classes are provided at all Climb4Life events), and lead efforts for the Survivors2Summit project, a part of Climb4Life that teaches cancer survivors climbing skills and gets them to the top of one of Boulder’s local rock formations.

“It gives me something to do in the fight against my cancer,” says Ellman of her involvement. “When I was diagnosed with cancer I tended to feel pretty powerless. In working for HERA I am taking an active role in my own future, as well as the future of other women, especially young girls like my nieces.”

Plus, adds Ellman, “Volunteering for a cause in general makes you feel good about yourself. It connects you to the human condition.”

Ellman, Patrick, and close to 200 volunteers and climbers will be participating in Boulder’s first HERA Climb4Life event this June 15-17. This event features plenty of food and drink, numerous fun activities and, of course, plenty of climbing. A variety of free, “learn to climb” clinics will be held in the area, including “Intro 2 Climbing” (contact your local REI and the Boulder Rock Club for more information). For more information on Survivors2Summit and the pre-event clinics, contact Eden Ellman at eden@ezlink.com. For more information on or to register as a participant or volunteer for this summer’s event, please visit www.climb4lifeco.kintera.org. There are a limited number of spaces for this event. So register now!

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

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Press release: Register to volunteer or participate in HERA Climb4Life event, Boulder/Denver

March 31, 2007

Media Contact:
Lizzy Scully
lizzy@girlsed.org
703-887-9755

Background: www.herafoundation.org
Photos available

HERA Climb4Life comes to Boulder, Colorado, for the first time June 15-17, 2007
Colorado Mountain School guides and local, professional climbers donate time to lead climbers at various climbing areas around Boulder during ovarian cancer fundraiser

(Boulder, CO)
For the first time, the HERA Climb4Life event will be held in Boulder, Colorado, June 15-17, 2007. This event will feature outdoor and indoor events at climbing destinations in and around Boulder, including the famous crags of Boulder and Eldorado canyons. Expert guides from Colorado Mountain School as well as a bevy of professional climbers from around the country, including Boulder locals Heidi Wirtz and Bobbi Bensman, will donate their time to lead climbers of all ability levels as they climb to raise funds for ovarian cancer research. Gear will be provided and participants can register at www.climb4lifeco.kintera.org. The event is open to women, men and children of all ages, and no climbing experience is necessary. Cost for participants is $50 with a $500 minimum to be in the raffle. The Climb4Life event also includes a raffle, Hang Time party, yoga, massage, and plenty of great food. Participation is limited, so register now.

The HERA Climb4Life Boulder/Denver volunteer team is also still looking for both climbers and non-climbers who are interested in working various aspects of the event, from belaying to hanging out at the reservation table. For more information, please visit the site, www.climb4lifeco.kintera.org.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

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Welcome to the HERA Foundation, Front Range Event Blog

Welcome to the HERA Foundation, Front Range Event Blog. I created this blog for anyone and everyone interested in knowing more details about the PR/Marketing for the event this summer in the Boulder/Denver area. I will post all our press releases here, and write occasional entries about the progress of the marketing campaign. I'll also post links to published articles.