Wednesday, April 25, 2007

The American Alpine Club Colorado Rockies Chapter notifies members of HERA event

Greg Sievers has notified all the AAC CRC members on his email list of the HERA event this summer.

Colorado Mountain Club Email includes HERA event notice

EVENTS FOR CMC MEMBERS AND THEIR FRIENDS

Hang Out with a Hippie Meet Skip Yowell, co-founder of JanSport, at 6:00 p.m. on Thursday night May 3rd in the American Mountaineering Center. Skip will share a slideshow of his many adventures, expeditions, and the people that made JanSport a beloved brand all over the world. He’ll also be discussing his new book, The Hippie Guide to Climbing the Corporate Ladder & Other Mountains, celebrating the 40th anniversary of JanSport. Read more here.

WILD PLANT SCHOOL Foothills life Zone Thursday & Saturdays, May 3, 5, and 12: learn to key out 30-40 species of native and naturalized plants at Mt Falcon Park. Read more and register here.

Staying found with your GPS Saturday, May 5: includes discussion of latitude and longitude and UTM coordinates, how to set up your instrument, the importance of map datums, finding your position and plotting it on the map, how to enter waypoints and plan routes and a brief introduction of geocaching. Read more and register here.

HERA CLIMB4LIFE comes to Boulder June 15-17.

Colorado Mountain School guides and local professional climbers donate time to lead climbers at various climbing areas around Boulder during this ovarian cancer fundraiser. Read more here.

Join us for the launch of Charles Houston's biography Brotherhood of the Rope, at the AMC on May 24th 7-9 p.m. Both the author Bernadette McDonald and Charlie Houston will be present to talk about the book. We'll also view historical film footage of the epic American attempt of K2 in 1953, and the resulting rescue that remains one of mountaineering's most harrowing stories. Read more here.




© 2007 The Colorado Mountain Club. All rights reserved.
710 10th Street, #200 | Golden, Colorado, 80401 | (303) 279-3080

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Monday, April 23, 2007

Elephant Magazine

Elephant Magazine will be doing an interview with Sean Patrick and Eden Ellman’s work with The HERA Foundation for their weekly ele:vision interviews. These are posted weekly on the Elephant Website and on YouTube. The interviews are filmed each Thursday evening—as soon as it’s warm enough they’ll be doing them at The Trident CafĂ©’s backyard patio, and they are also planning special, Saturday ele:visions filmed at the band shell by the Famer’s Market. The best and most powerful interviews are transcribed and printed in the magazine. We are working on a date; it will be just before the Climb4Life event this summer in Boulder.

Press Releases on Rockclimbing.com

The following press releases are on Rockclimbing.com:
http://www.rockclimbing.com/News/Other_News/Free_Learn_to_Climb_Clinics_630.html
http://www.rockclimbing.com/News/Other_News/HERA_Climb4Life_comes_to_Boulder_Colorado_for_the_first_time_in_June_631.html

Sunday, April 15, 2007

Article on Sean Patrick and The HERA Foundation

You can read an article about Sean Patrick and The HERA Foundation at www.55-alive.com. (Here's the link: http://www.55-alive.com/HealthandWellness.php?artID=6512)

Press Release: Free Clinics Prepare Climbers for Boulder/Denver HERA Climb4Life Event

April 16, 2007

Media Contact:
Lizzy Scully
lizzy@girlsed.org
703-887-9755

Background: www.herafoundation.org
Photos available.

Free Learn to Climb Clinics to be Held in Conjunction with June Boulder/Denver HERA Climb4Life event
REI Denver and the Boulder Rock Club to host free climbing clinics before this summer’s HERA Climb4Life ovarian cancer fundraising event.

Boulder (CO) For those who have always wanted to learn to rock climb, REI and the Boulder Rock Club are offering a series of learn to climb clinics. The clinics are free and are part of the HERA Ovarian Cancer Climb4Life event, which will be held for the first time on the Front Range this summer.

The pre-event clinics at the REI Flagship Store in Denver will be held Tuesday, May 15th, from 6-8 p.m. and Monday, June 4th, from 6-8 p.m. The Boulder Rock Club will host events May 21st, from 6-8 p.m. and June 11th, from 6-8 p.m. To register for the climbing clinics you must be a registered participant of the Climb4Life event in Boulder/Denver. Registration is $50. The clinics are designed to get Climb4Life participants ready to go outside on Saturday, June 16th, with guides from the Colorado Mountain School. These classes will teach beginners everything they need to know, from how climbing shoes should fit to how to belay and climb.

For more information on the HERA Climb4Life event or the free clinics, please visit the HERA Foundation website, www.climb4lifeco.kintera.org, contact Eden Ellman at the Boulder Rock Club at eellman@totalclimbing.com, or contact the Denver REI store directly at 303-756-3100.

In addition to the free clinics, the HERA Climb4Life event will also feature outdoor and indoor events at climbing destinations in and around Boulder, including the famous crags of Boulder and Eldorado canyons. Expert guides from Colorado Mountain School as well as a bevy of professional climbers from around the country, including Boulder locals Heidi Wirtz and Bobbi Bensman, will donate their time to lead climbers of all ability levels as they climb to raise funds for ovarian cancer research. Gear will be provided and participants can register at www.climb4lifeco.kintera.org. The event is open to women, men and children of all ages, and no climbing experience is necessary. Cost for participants is $50 with a $500 minimum to be in the raffle. The Climb4Life event also includes a raffle, Hang Time party, yoga, massage, and plenty of great food. Participation is limited, so register now.

The HERA Climb4Life Boulder/Denver volunteer team is also still looking for both climbers and non-climbers who are interested in working various aspects of the event, from belaying to hanging out at the reservation table. For more information, please visit the site, www.climb4lifeco.kintera.org.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

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Press Release: Local Front Range Businesses Involved with HERA Climb4Life event

April 10, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Local Businesses Go Above and Beyond in Support of Ovarian Cancer Fundraising

(Boulder/Denver, CO)

April 10, 2007, Local companies CAMP-USA and Great Trango Holdings develop products to raise awareness for the HERA Foundation, a Carbondale-based nonprofit that raises money and awareness for ovarian cancer research, and volunteer at Front Range’s first summer Climb4Life event.


With thousands of women affected by ovarian cancer every year, the owners and employees of local climbing/mountaineering product companies CAMP-USA and Great Trango Holdings, became convinced that they could use their connections, prominence within the climbing community, and even their products to further raise awareness and funds for the HERA Foundation.

“Once we were in the know about the HERA Foundation, the rest was history,” says Jesse Mattner, CAMP USA's brand manager. “HERA is a cause worth supporting, and we are inspired to do all we can to help.” Help this year came in the form of helmets and harnesses in HERA’s signature color, teal. Designed specifically to raise awareness for the organization, a portion of funds from sales will go to the foundation.

CAMP has been a Seven Summits sponsor for the Foundation for four years, and are credited with bringing HERA’s popular Climb4Life event to Front Range this summer, June 15-17. As the primary sponsors of Boulder and Denver’s first event, they are involved on various levels, from donating money to volunteering for the planning of the event and the actual event.

Malcolm Daly, owner of Great Trango Holdings, which manufactures climbing equipment through Trango and PMI Dynamic and clothing through Stonewear Designs, also decided to contribute to the HERA Foundation because he was moved by the work founder and ovarian cancer survivor Sean Patrick has done raising awareness and funds within the climbing community.

“In honor of the HERA Foundation, PMI and Trango decided to create the Dry Spire climbing rope,” says Daly. Custom-made, this 10.2, 60-meter rope incorporates the HERA colors. “It’s a great rope, and it will attract a lot of attention at the crags,” adds Daly. “That attention translates directly to raised awareness for ovarian cancer.” The rope will be made available to participants of this summer’s Climb4Life event in Boulder for cost, shipping and handling. A portion of the proceeds for the rope as well as proceeds from a teal-colored tank top made by Stonewear Designs will be donated to the HERA Foundation. Daly also plans on attending the event as one of the numerous well-known climbers who instruct beginners during the climbing part of the event.

“I’m really looking forward to this summer’s Climb4Life event,” says Daly. “Not only will I be using my skills to give to a worthy cause, but these events are a huge amount of fun and inspirational for both volunteers and participants.”

As Mattner explains, “As healthy, young individuals, we cannot imagine what suffering from ovarian cancer is like. But the passion with which the survivors we have met through HERA live their lives is one of the most motivating things I have ever seen or been a part of.”

HERA is still accepting registrations for both participants and volunteers for this summer’s Climb4Life event, to be held June 15-17. To register as a participant or as a volunteer, please visit: www.climb4lifeco.kintera.org. To talk with the business involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will connect you with GTHI or CAMP-USA.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

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Press Release: Local Cancer Survivor Active with Front Range HERA Climb4Life Event

FOR IMMEDIATE RELEASE
April 10, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Local Ovarian Cancer Survivor Beats the Odds and Fights for a Cause

(Boulder/Denver, CO)

April 10, 2007, Ovarian cancer survivor and rock climber Eden Ellman gets her employer and friends at the Boulder Rock Club involved with the Front Range’s first HERA Foundation Climb4Life event, a fun, climbing focused event that raises money and awareness for ovarian cancer. To be held June 15-17.

Ellman confronted a diagnosis of ovarian cancer four years ago and beat the odds by crushing it with surgery and intensive chemotherapy. In order to deal with the terrifying daily stress of the disease, including feelings of imminent death, she reached out to other cancer survivors. What she found changed her life. Through a climber friend, Ellman connected with the HERA Foundation and founder Sean Patrick, another ovarian cancer survivor. Patrick convinced her of the importance of raising awareness for this particular, more obscure kind of cancer.

“Ovarian cancer is now where breast cancer was 20 years ago,” Ellman says, quoting from a conversation she had with Patrick. “HERA not only is working to raise money, but also to raise awareness so that women are alerted to early symptoms and therefore to early diagnosis and treatment, which directly correlates to survival rates.”

Knowing this, it was easy for Ellman to spearhead efforts through the Boulder Rock Club to recruit volunteers, set up the relaxation room (massage and yoga classes are provided at all Climb4Life events), and lead efforts for the Survivors2Summit project, a part of Climb4Life that teaches cancer survivors climbing skills and gets them to the top of one of Boulder’s local rock formations.

“It gives me something to do in the fight against my cancer,” says Ellman of her involvement. “When I was diagnosed with cancer I tended to feel pretty powerless. In working for HERA I am taking an active role in my own future, as well as the future of other women, especially young girls like my nieces.”

Plus, adds Ellman, “Volunteering for a cause in general makes you feel good about yourself. It connects you to the human condition.”

Ellman, Patrick, and close to 200 volunteers and climbers will be participating in Boulder’s first HERA Climb4Life event this June 15-17. This event features plenty of food and drink, numerous fun activities and, of course, plenty of climbing. A variety of free, “learn to climb” clinics will be held in the area, including “Intro 2 Climbing” (contact your local REI and the Boulder Rock Club for more information). For more information on Survivors2Summit and the pre-event clinics, contact Eden Ellman at eden@ezlink.com. For more information on or to register as a participant or volunteer for this summer’s event, please visit www.climb4lifeco.kintera.org. There are a limited number of spaces for this event. So register now!

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

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Press release: Register to volunteer or participate in HERA Climb4Life event, Boulder/Denver

March 31, 2007

Media Contact:
Lizzy Scully
lizzy@girlsed.org
703-887-9755

Background: www.herafoundation.org
Photos available

HERA Climb4Life comes to Boulder, Colorado, for the first time June 15-17, 2007
Colorado Mountain School guides and local, professional climbers donate time to lead climbers at various climbing areas around Boulder during ovarian cancer fundraiser

(Boulder, CO)
For the first time, the HERA Climb4Life event will be held in Boulder, Colorado, June 15-17, 2007. This event will feature outdoor and indoor events at climbing destinations in and around Boulder, including the famous crags of Boulder and Eldorado canyons. Expert guides from Colorado Mountain School as well as a bevy of professional climbers from around the country, including Boulder locals Heidi Wirtz and Bobbi Bensman, will donate their time to lead climbers of all ability levels as they climb to raise funds for ovarian cancer research. Gear will be provided and participants can register at www.climb4lifeco.kintera.org. The event is open to women, men and children of all ages, and no climbing experience is necessary. Cost for participants is $50 with a $500 minimum to be in the raffle. The Climb4Life event also includes a raffle, Hang Time party, yoga, massage, and plenty of great food. Participation is limited, so register now.

The HERA Climb4Life Boulder/Denver volunteer team is also still looking for both climbers and non-climbers who are interested in working various aspects of the event, from belaying to hanging out at the reservation table. For more information, please visit the site, www.climb4lifeco.kintera.org.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

###

Welcome to the HERA Foundation, Front Range Event Blog

Welcome to the HERA Foundation, Front Range Event Blog. I created this blog for anyone and everyone interested in knowing more details about the PR/Marketing for the event this summer in the Boulder/Denver area. I will post all our press releases here, and write occasional entries about the progress of the marketing campaign. I'll also post links to published articles.