Monday, June 25, 2007

Rocky Mountain Sports

To read the Rocky Mountain Sports articles/blog entries written by editor Rebecca Heaton:
http://www.rockymountainsports.com/article/?Guid=42e9fddb-dc73-4d71-982d-0f96a6b8b7c5
http://www.rockymountainsports.com/article/?Guid=b5e216c3-fae7-4839-b0d8-d59b24c0e560

Note from Paradox Sports and some links

Thank you! Measuring success can be difficult when you are posed with challenges that you have never dealt with and the bar has not yet been established. This past weekend far exceeded the expectations that Paradox Sports had set. Facilitating, witnessing, and experiencing the connections between the able-bodied and the disabled, the connections between the disabled, and the array of emotions was powerful and appreciated.

To sum up the weekend we are providing you a little recap and some links:

http://www.climbing.com/ (Craig gets front page)

http://www.climbing.com/photo-video/gallery/heraeldo07/

http://www.climbing.com/news/press/iraqvetsclimb4life/

www.paradoxsports.org

www.herafoundation.org

One participant flew in from Salt Lake City and seven others were from the Denver/Boulder area. The participants included two severely wounded active soldiers, and six civilians. Their injuries ranged from above and below the knee amputees, a T-5 paraplegic, and one with one arm. Their previous climbing histories ranged and during the weekend all climbed multiple routes in El Dorado Canyon. The normalcy of people trading legs, sharing beta on prosthetics, and prosthetics strewn about was amusing. Awareness was raised, expectations were raised, spirits were raised, and the bar was definitely set.

The weekend would never have happened without the hundreds of hours of volunteer support, the monetary support, and the emotional support from each of you. Thank you and enjoy the pics, contact all of us at Paradox Sports, and keep the buzz and momentum going about Paradox Sports.

Recap

I'll compile the final contact list in an excel file by the end of next week for next year's pr/marketing folks. In the meantime, here's some additional press that we got for the event. Thanks so much for your help, Carolyn!

The Outdoor pages of the Denver Post sports section had a short article about Climb4Life on June 12th. There was also a note in their Outdoor Calendar about that.

The Boulder Women's Magazine mentioned us on the cover of their mag, and HERA got a small feature in the June 2007 issue, which came out this week!

Fox 31 gave the HERA event a mention and is putting us on their board.

HERA was on the online calendars for: KGNU, KBCO, KVNU, KRFC, KTLK and WNWC

KGNU had a HERA public service announcement

Tuesday, June 12, 2007

Elephant Interview with Tonya Riggs and Eden Ellman

To check out the Elephant interview with Tonya Riggs and Eden Ellman, click on this link: http://www.brightcove.com/title.jsp?title=979465212

Disabled Iraq Vets Climb For Life

FOR IMMEDIATE RELEASE
May 30, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Disabled Iraq Vets Climb For Life

(Boulder/Denver, CO)
June 12, 2007, Disabled Veterans From Iraq and Afghanistan To Participate In June 15th-17th, Climb4Life Ovarian Cancer Fund Raising Event, to be held in Boulder/Denver

Disabled veterans from both Afghanistan and Iraq will be participating in the Front Range’s first HERA Foundation Climb4Life event this summer. The vets connected with HERA, a nonprofit that raises awareness and funds for ovarian cancer, through Paradox Sports, an organization that seeks to “minimize the barrier between the disabled and able bodied that inspires all individuals to transcend perceived physical or mental limitations.”

According to Reid Olmstead, Director of Outreach and Communications for Paradox, the goal of bringing disabled vets to this event is to foster a mutual sense of inspiration between vets, cancer survivors, and other participants and also to breed more involvement and awareness for both these causes.

“So few disabled, vets or not vets, are provided opportunities like this,” explains Olmstead. “We are hoping to develop our participants as climbers, but also further their respective recoveries from their injuries and have them begin to participate in communities such as climbing, which will again support their recoveries and hopefully allow them to network and begin to or continue to lead full lives.”

As with cancer survivors, disabled vets often don’t realize that they can still lead full and active lives. Malcolm Daly, the owner of Great Trango Holdings and an amputee, will be teaching the group of vets how to climb this weekend.

“What we're trying to do with the disabled vets is pretty simple,” says Daly, who is also active with Paradox Sports. “We want to first provide them with the vision to see that they can do whatever it is that they want to do, regardless of their disability; Second, we want to provide them with, or connect them to, the resources they need for the adaptive technologies to accomplish their vision.”

Pete Davis, Paradox’s Program Director, reiterates that losing a limb doesn’t mean the sporting life has to end. Chad Jukes, one of this weekend’s participants, had his foot amputated after his vehicle hit a roadside bomb in Iraq. He asked the folks at Paradox if they thought he would still be able to pursue his passion for rock climbing.

“We promptly reassured him that it was going to be very possible for him to climb with a modified prosthetic,” explains Davis, adding that he hopes Jukes “can come away from the event with a deeper interest in climbing mainly due to the camaraderie of the climbing community, especially members of the climbing community that have suffered from similar injuries or are courageous and miraculous survivors of cancer.”

Most of the vets involved in this summer’s event expressed an interest in climbing. A few already have experience, and some have none. Regardless, says Olmstead, all are looking for the opportunity to “push themselves, both mentally and physically, on a platform that is supportive. It is really difficult to put into words the emotions and experiences that surround events like this.”

The HERA event will take place this Friday, June 15th through the morning of June 17th. To talk with the veterans involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755. To read more about Paradox Sports, please visit the website: www.paradoxsports.org.
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

###

Wednesday, June 6, 2007

Elephant Magazine to Interview Eden and Lizzy Thursday, June 6, at 7:15 at the Trident

Summertime & the backyard is talky.
It’s not TV. It’s ele:vision. Weekly videos at iamelephant.com
elephant’s
summerlong backyard
Talk Show
Every Thursday this Summer
Behind the Trident Café & Booksellers

This Thursday, June 7 @ 7:15pm

On The Trident’s backyard patio
940 Pearl St, Boulder. Come, sit, stay, laugh, cry—then go get dinner and drinks, then brush your teeth, then go to bed.

elephant editor Waylon H. Lewis
{in conversation with the amazing, the incredible…}
Eden Ellmen & Lizzy Scully
Of Girl’s Education International and HERA
Educating Young Women around the World &
Climbing for Cancer
{also}
Alyson Duffey of Thorne Ecological Institute
Enlightening Young Folk with Hands-on Environmental Education
With cello courtesy
Heather Truesdall

This is a live taping. To watch videos: iamelephant.com

Monday, June 4, 2007

Summary of Press/Media Stuff

1. An interview with Elephant Magazine this Thursday, June 6th (time to be determined, but it will be taped outside the Trident in Boulder). Will be posted on site and on YouTube, but also potentially in magazine, depending on how it goes.
2. An article written by Zak Brown in the Boulder Daily Camera for later this week or next week (not sure when it will be published)
3. Articles on www.55-alive.com and also EzineArticles.com about Sean, written by Lizzy
4. An article to be published later this year in Alternative Medicine magazine, written by Pamela Emanoil
5. Press releases on Climbing.com (Climbing mag) as well as an article summary with photos to be published after the event
6. Press releases posted on RockClimbing.com
7. Four press releases posted via PRWeb.com
8. Press releases posted on MountainProject.com
9. I have posted the event on the Rocky Mountain News and Denver Post events calendars.

We're still hoping to get an article published in one of the following three papers: Rocky Mountain News, The Denver Post, or the Westword (Jesse & the CAMP folks are working on follow up calls to these papers)

We apparently are going to have something written in Boulder Women's Magazine, but I haven't heard the details on this yet.

I've submitted our event to the Boulder Chamber of Commerce, and am waiting to hear back from them

The Boulder Daily Camera website is down, but I will post the event on its calendar of events tomorrow (June 7th).

I am probably not actually going to write a release on the vets because they haven't written me back yet and I don't have time to follow up with phone calls. If they write me back, I'll write one up and have Jesse and/or Ken and Carolyn send them out.

I haven't heard yet about the event being posted on the radio, but we'll probably get an update on that this Wednesday from Carolyn.

I think that is all.