Sunday, April 15, 2007

Press Release: Local Front Range Businesses Involved with HERA Climb4Life event

April 10, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Local Businesses Go Above and Beyond in Support of Ovarian Cancer Fundraising

(Boulder/Denver, CO)

April 10, 2007, Local companies CAMP-USA and Great Trango Holdings develop products to raise awareness for the HERA Foundation, a Carbondale-based nonprofit that raises money and awareness for ovarian cancer research, and volunteer at Front Range’s first summer Climb4Life event.


With thousands of women affected by ovarian cancer every year, the owners and employees of local climbing/mountaineering product companies CAMP-USA and Great Trango Holdings, became convinced that they could use their connections, prominence within the climbing community, and even their products to further raise awareness and funds for the HERA Foundation.

“Once we were in the know about the HERA Foundation, the rest was history,” says Jesse Mattner, CAMP USA's brand manager. “HERA is a cause worth supporting, and we are inspired to do all we can to help.” Help this year came in the form of helmets and harnesses in HERA’s signature color, teal. Designed specifically to raise awareness for the organization, a portion of funds from sales will go to the foundation.

CAMP has been a Seven Summits sponsor for the Foundation for four years, and are credited with bringing HERA’s popular Climb4Life event to Front Range this summer, June 15-17. As the primary sponsors of Boulder and Denver’s first event, they are involved on various levels, from donating money to volunteering for the planning of the event and the actual event.

Malcolm Daly, owner of Great Trango Holdings, which manufactures climbing equipment through Trango and PMI Dynamic and clothing through Stonewear Designs, also decided to contribute to the HERA Foundation because he was moved by the work founder and ovarian cancer survivor Sean Patrick has done raising awareness and funds within the climbing community.

“In honor of the HERA Foundation, PMI and Trango decided to create the Dry Spire climbing rope,” says Daly. Custom-made, this 10.2, 60-meter rope incorporates the HERA colors. “It’s a great rope, and it will attract a lot of attention at the crags,” adds Daly. “That attention translates directly to raised awareness for ovarian cancer.” The rope will be made available to participants of this summer’s Climb4Life event in Boulder for cost, shipping and handling. A portion of the proceeds for the rope as well as proceeds from a teal-colored tank top made by Stonewear Designs will be donated to the HERA Foundation. Daly also plans on attending the event as one of the numerous well-known climbers who instruct beginners during the climbing part of the event.

“I’m really looking forward to this summer’s Climb4Life event,” says Daly. “Not only will I be using my skills to give to a worthy cause, but these events are a huge amount of fun and inspirational for both volunteers and participants.”

As Mattner explains, “As healthy, young individuals, we cannot imagine what suffering from ovarian cancer is like. But the passion with which the survivors we have met through HERA live their lives is one of the most motivating things I have ever seen or been a part of.”

HERA is still accepting registrations for both participants and volunteers for this summer’s Climb4Life event, to be held June 15-17. To register as a participant or as a volunteer, please visit: www.climb4lifeco.kintera.org. To talk with the business involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will connect you with GTHI or CAMP-USA.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

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