Monday, June 4, 2007

HERA Climb4Life Boulder/Denver to be a Zero-Waste Event

FOR IMMEDIATE RELEASE
May 30, 2007

Media Contact: Lizzy Scully, lizzy@girlsed.org,
703-887-9755
Background: www.herafoundation.org
Photos available

Upcoming Climb4Life To Be a Zero Waste Event

(Boulder/Denver, CO)
May 30, 2007 Eco-Cycle’s Zero Waste Event Kit will be used at this summer’s June 15-17th, HERA Sponsored Climb4Life, to be held in Boulder/Denver.
“I have thought the HERA Climb4Life should be a zero waste event from the beginning,” says volunteer Lisa Carmichael, who spearheaded the zero waste efforts after volunteering at Eco-Cycle. Eco-Cycles Zero Waste Event Kit provides everything one needs to make an event zero waste.
“We can place our order online, choosing the number and types of materials we need, and pick up our materials at Eco-Cycle's CHaRM,” adds Carmichael. “We deliver our compostable materials back to the CHaRM and recycle our recyclables at the curb or the nearest drop-off center.”
The kit includes: tableware made from plant starches instead of plastic, such as plates, utensils, cups, napkins, etc; a cardboard compost collection box for collecting compostable tableware and food waste; a compostable liner bag for the cardboard compostables collection container; guidelines to post on our household compost bin and recyclables bin; and Table signs for tables or other appropriate areas, letting guests know how to participate in a Zero Waste event.

“The city of Boulder has adopted the Zero Waste Resolution,” says Carmichael. “I feel it is very important that everyone support Zero Waste whenever it is possible. It is great the Eco-cycle is providing us with the ability to accomplish this.”

HERA is still accepting registrations for participants for this summer’s Climb4Life event, to be held June 15-17. To register, please visit: www.climb4lifeco.kintera.org. To talk with the athletes involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will put you in contact with Wirtz or Burhardt.
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

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Wednesday, May 23, 2007

New Press Release: Local Pro Climbers to Lead Clinics at Upcoming Climb4Life Event

Local Pro Climbers to Lead Clinics at Upcoming Climb4Life Event

(Boulder/Denver, CO)
May 15, 2007. North Face athlete Heidi Wirtz and Trango athlete and AMGA guide Majka Burhardt support ovarian cancer through volunteer works with the HERA Foundation

Local professional climber, Heidi Wirtz, has scaled massive rock walls in India, Canada, and the United States, set women's speed records on multi-day climbs in the Yosemite Valley, and regularly tackles risky, finger-tweaking cracks all over Colorado and beyond. Yet, she says, although climbing is fun and challenging, it just doesn’t fulfill all her needs, one of which is to give back to the world community.

“I like the fact that I can now do something useful with my climbing experiences,” says Wirtz. “I am doing something that really helps people.”

Majka Burhardt, one of the first women to be certified by the American Mountain Guides Association, has climbed and guided throughout North America, made high-altitude ascents in Bolivia and Ecuador, and most recently led a team of three other women to establish new routes on sandstone spires in northern Ethiopia. Burhardt agrees that giving back is an important component of her climbing life.

“I believe this is an important event for the community and for women,” explains Burhardt. “As a climbing guide, the opportunity to share what I love with others who are inspired by the sport is what motivates me in my work. With HERA, I get to contribute to an event that inspires me and others, which makes it hard to pass up.”
On June 15-17, Wirtz and Burhardt, along with a host of other accomplished climbers, will contribute their skills, knowledge, and tenacity to yet another major challenge: the fight against ovarian cancer. By volunteering to lead clinics, give slideshows, and guide climbs as part of the first HERA Climb4Life event to be held on the Front Range, these expert climbers will instruct and motivate climbers of all abilities, whose $50 fees for participating will support ovarian cancer research and awareness-raising activities.

“By climbing together, I get to help participants reach a goal, and they enable me to see the world a little bigger,” says Burhardt, who will take a group of survivors up the Flatirons on the 16th.
Plus, Wirtz adds, “It’s a great opportunity to hang out with amazingly rad women. It is so fun to work with the women that come to the events, they are always so excited and full of energy.”

Both climbers have supported past efforts to raise funds and awareness to fight cancers specific to women, and although they have been the guides and instructors at these events, they also learn through their participation. As a member of a team of young female climbers untouched by cancer climbing alongside a team of cancer survivors in the 1998 Climb Against the Odds ascent of Denali to raise awareness about breast cancer, Burhardt came to realize, and now encourages others to know that “it's never too early to start paying attention.”
HERA is still accepting registrations for participants for this summer’s Climb4Life event, to be held June 15-17. To register, please visit: www.climb4lifeco.kintera.org. To talk with the athletes involved, please contact Lizzy Scully, lizzy@girlsed.org or 703-887-9755, and she will put you in contact with Wirtz or Burhardt.

The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering
communities to provide support. For more information, please visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

More PR news for the Boulder HERA event

Alternative Medicine magazine will most likely have an editor attend the event. Pamela Emanoil, senior editor, plans on promoting HERA in one of the magazine's fall issues.

MountainProject.com is posting our press releases.

Climbing magazine has posted the press releases here: www.climbing.com/news/press/
They will also publish photos and a recap of the event after the event.

Wednesday, April 25, 2007

The American Alpine Club Colorado Rockies Chapter notifies members of HERA event

Greg Sievers has notified all the AAC CRC members on his email list of the HERA event this summer.

Colorado Mountain Club Email includes HERA event notice

EVENTS FOR CMC MEMBERS AND THEIR FRIENDS

Hang Out with a Hippie Meet Skip Yowell, co-founder of JanSport, at 6:00 p.m. on Thursday night May 3rd in the American Mountaineering Center. Skip will share a slideshow of his many adventures, expeditions, and the people that made JanSport a beloved brand all over the world. He’ll also be discussing his new book, The Hippie Guide to Climbing the Corporate Ladder & Other Mountains, celebrating the 40th anniversary of JanSport. Read more here.

WILD PLANT SCHOOL Foothills life Zone Thursday & Saturdays, May 3, 5, and 12: learn to key out 30-40 species of native and naturalized plants at Mt Falcon Park. Read more and register here.

Staying found with your GPS Saturday, May 5: includes discussion of latitude and longitude and UTM coordinates, how to set up your instrument, the importance of map datums, finding your position and plotting it on the map, how to enter waypoints and plan routes and a brief introduction of geocaching. Read more and register here.

HERA CLIMB4LIFE comes to Boulder June 15-17.

Colorado Mountain School guides and local professional climbers donate time to lead climbers at various climbing areas around Boulder during this ovarian cancer fundraiser. Read more here.

Join us for the launch of Charles Houston's biography Brotherhood of the Rope, at the AMC on May 24th 7-9 p.m. Both the author Bernadette McDonald and Charlie Houston will be present to talk about the book. We'll also view historical film footage of the epic American attempt of K2 in 1953, and the resulting rescue that remains one of mountaineering's most harrowing stories. Read more here.




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Monday, April 23, 2007

Elephant Magazine

Elephant Magazine will be doing an interview with Sean Patrick and Eden Ellman’s work with The HERA Foundation for their weekly ele:vision interviews. These are posted weekly on the Elephant Website and on YouTube. The interviews are filmed each Thursday evening—as soon as it’s warm enough they’ll be doing them at The Trident CafĂ©’s backyard patio, and they are also planning special, Saturday ele:visions filmed at the band shell by the Famer’s Market. The best and most powerful interviews are transcribed and printed in the magazine. We are working on a date; it will be just before the Climb4Life event this summer in Boulder.

Press Releases on Rockclimbing.com

The following press releases are on Rockclimbing.com:
http://www.rockclimbing.com/News/Other_News/Free_Learn_to_Climb_Clinics_630.html
http://www.rockclimbing.com/News/Other_News/HERA_Climb4Life_comes_to_Boulder_Colorado_for_the_first_time_in_June_631.html